Today banks are using telemarketing as a tool for the marketing of their products. While rejecting a bail application of an accused working with BPO the Delhi court has recommended the Reserve Bank of India to review the telemarketing done on behave of the banks. The court said cases of innocent consumers being cheated through impersonation has come to light.
Additional Sessions Judge Surinder S Rathi stated, "This is high time that steps need to be taken to review whether telemarketing is a healthy or indispensable marketing tool for banking sector in view of its ill-effects."
The court pointed out the banking sector in general and RBI in particular cannot make an exception to the troubles of "helpless victims who are duped by unrepentant cheats."
The court stated, "The unscrupulous elements of our society have got an opportunity to cheat innocent citizens in this manner perhaps because of new fad of telemarketing being taken up by many private banks and lending institutions".
It further added for a common citizen it is not only difficult but rather impossible to distinguish between an actual bank employee and an impersonator.
The court's comments came while dismissing a bail application of Imran Khan who was charged for cheating a complainant Gaurav Tyagi of Rs 1.09 lakh on behalf of providing him pre-approved loan of Rs 8.5 lakh by ICICI Bank Ltd.
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